The article, written from the perspective of a backend developer, explains the critical importance of implementing continuous integration and delivery (CI/CD) in software development. The author highlights how CI/CD enables faster and more frequent releases, ensures code quality, promotes collaboration and communication among developers and other stakeholders, and reduces the risk of downtime and other issues that can impact the user experience. The author recommends that companies adopt CI/CD as an integral part of their software development process to gain a competitive advantage and deliver better products and services to their customers.